Crafting visionary digital experiences that drive growth.
I specialize in leveraging strategic insight and rigorous data analytics to redefine eCommerce platforms, bridging the gap between user needs and complex business objectives.
Core Competencies
Strategic Product Toolkit
Combining rigorous data analysis with agile methodologies to deliver seamless user experiences and measurable business value.
Product Strategy
- ✦ Agile & Scrum Methodologies
- ✦ Requirements & Epic Management
- ✦ Cross-Functional Team Leadership
- ✦ UX Research & Journey Mapping
Data & Analytics
- ✦ Power BI & Tableau Dashboards
- ✦ KPI Definition & Tracking
- ✦ ETL & Data Migration Concepts
- ✦ Google Data Analytics Certified
Technical Acumen
- ✦ Python / R / SQL for Data
- ✦ Software Development Lifecycle
- ✦ API Integration Fundamentals
- ✦ Former Mobile App Developer
Proven Results
Quantified Business Impact
Delivering efficiency, optimizing conversions, and driving revenue through precision strategy.
Conversion Rate Lift
Engineered a complete checkout funnel redesign informed by heat-mapping and comprehensive user research, accelerating user flow and significantly reducing drop-offs.
Efficiency Increase
Instituted a unified data governance model and automated centralized reporting dashboards, drastically cutting down manual overhead and aligning strategic priorities.
Revenue Growth
Delivered real-time analytics platforms equipping marketing and sales teams to pivot campaigns dynamically, capitalizing on immediate market opportunities.
Career Journey
Professional Trajectory
A track record of evolving from deep technical execution into high-impact strategic leadership.
Senior Product Specialist
June 2025 - PresentLeading the comprehensive redesign and modernization of the core eCommerce platform tailored specifically for pharmaceutical customers. Collaborating with cross-functional technical teams, UX experts, and business stakeholders to orchestrate a seamless, high-performance digital ordering experience that meets stringent healthcare compliance while maximizing user satisfaction.
Senior Business Data Analyst
Jan 2018 - Feb 2019- Directed cross-functional squads spanning UX, engineering, and QA to successfully deliver major eCommerce enhancements and streamline customer journeys.
- Owned Jira capabilities, meticulously shaping epics and robust user stories to tightly align product development velocity with core business OKRs.
- Leveraged market intelligence and rigorous data analysis to continuously inform product roadmaps, uncovering opportunities for iterative feature optimization.
Business Data Analyst
2016 - 2018Architected complex Power BI/Tableau dashboards, translating abstract stakeholder requests into concrete, actionable KPIs that empowered executive leadership to refine operational strategies.
Software Developer
2014 - 2016Programmed scalable Android architectures using Java/Kotlin. Conducted deep performance audits, successfully slashing application crash rates by 27% and boosting overall user retention metrics.
Ready to build the future?
I am dedicated to driving customer-centric innovation and crafting elegant, scalable product solutions. Let's start a conversation.